Rolling out Travel Insurance

Tan Management Insurance Brokers with Jubliee Life Insurance Company introduced a travel product known as “Safari Njema.” This product was to serve individuals travelling within Tanzania only via car, bus, flight or boat.
Problem & Challenges
The technology used, needs to be user friendly as this products major target audience are not fully equipped with technology nor the idea of insurance in general.
Solution
To reach out the maximum people this product was enabled on USSD platforms. In order to buy the Safari Njema policy one will need to go their nearest Wakala and buy the Safari Njema voucher. The voucher provides a quick guideline on whats covered and how to go about enabling this product via your mobile networks USSD platform. Once the person has purchased the voucher he will enter the voucher number on to the USSD channel of his mobile network and it will then be communicated to Smart Policy system to identify the premium amount it was purchased for and hence insuring the client.
Result and Benefits
Eradicates the idea of individuals buying travel policies only while travelling internationally.
The process of buying over USSD platform and premium value allows accessibility of the product to low income house holds
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